What Does the Zeitenwende Mean for Business

Mark Looi
14 min readFeb 16, 2023
Freepik

Zeitenwende entered the English lexicon in 2022, a word used by German Chancellor Olaf Scholz on February 22, to describe the epochal change triggered by Vladimir Putin’s invasion of Ukraine. (Financial Times) In geopolitics and other ways, the year 2022 marked a sharp turn from the trends of the post-Cold War period. In this article, we examine some of the implications for business and strategy. We analyze the…

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Mark Looi

Entrepreneur, technologist, business strategist, history buff, photographer, with a diverse range of interests.